LG 108 cm (43 inches) UA73 AI Series 4K UHD Smart LED TV 43UA73806LA

Price: ₹57,990 - ₹29,990.00
(as of Apr 11, 2026 12:38:24 UTC – Details)

From the manufacturer

See finer details with absolute clarity

Powered by α7 AI Processor 4K Gen8

Meet the smart, powerful α7 AI Processor 4K Gen8

With significant improvements to performance, faster processing from α7 AI Processor 4K Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

4K Super Upscaling brings every frame to life

LG’s powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

HDR10

Vibrant colors and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

The next generation of LG AI TV
AI Magic Remote featuring a dedicated AI button

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

AI Search With MS Copilot

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

Award-winning webOS Re:New Program

The latest features and software with annual upgrades for 5 years. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data secure.

AI Voice ID

LG AI Voice ID recognizes each user’s unique voice signature and offers personalized recommendations the moment you speak.

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AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. AI Picture Wizard Merchant Video

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. AI Sound Wizard Merchant Video

Surround sound with virtual 9.1.2 channels

Get the surround sound experience on your LG TV with AI’s deep learning algorithms.

WOW Interface lets you control sound from your TV
1 Virtual 9.1.2 channels

2 WOW Interface

Turn up the fun with Xbox on LG TV

Play hundreds of high-quality Xbox games directly on your LG Smart TV with Xbox Game Pass Ultimate.

Powerful Gameplay

Experience peak gaming with VRR. Get your game on without lag hindering your performance.

Ambient FILMMAKER MODE

FILMMAKER MODE with Ambient Light Compensation adapts to surroundings to keep visuals like original.

1 Xbox Gaming

2 Powerful Gameplay

3 For Movie

Connectivity: 3 HDMI ports to connect set top box, Blu Ray players, gaming console | 2 USB ports to connect hard drives and other USB devices | Wi-Fi (Built-in) | Bluetooth Connectivity (v 5.1)| 1ea Ethernet Input | 2ea RF Input (Antenna/Cable) | SPDIF (Optical Digital Audio Out)
Sound: 20 Watts Output | AI Sound (Virtual 9.1.2 Up-mix) | Clear Voice Pro (Auto Volume Leveling) | AI Acoustic Tuning Ready (requires Magic Remote) | LG Sound Sync | Bluetooth Surround Ready (2 Way Playback) | WOW Orchestra| Down Firing Speakers
Smart TV Features: ALLM (Auto Low Latency Mode) | WebOS 25 |Intelligent Voice Recognition (with LG ThinQ app) | AI Chatbot | Works with Hey Google | LG ThinQ /Hub | Google Home / Hub | Works with Apple Airplay| 2 GB RAM | 8 GB ROM | 125+ Free LG Channels | Supported Apps: Prime Video, Netflix, JioHotstar, Sony Liv, Zee5, Apple TV and more | Energy Rating: 2 Star | Annual Energy Consumption: 141.00* kWh/year
Display: 4K Ultra HD (3,840 x 2,160) | ?7 AI Processor 4K Gen8 | 4K Super Upscaling | Dynamic Tone Mapping | HDR10 / HLG | FILMMAKER MODE | 4K Expression Enhancer
Warranty Information: 1-Year LG India Standard Warranty on Product from the date of purchase (T&C Apply) and 1-year standard warranty on the remote control (only for tech defect in remote controller). Warranty claims can be processed using the Amazon e-invoice.
Additional Information : Brand Warranty can be availed using invoice. User manual can be accessed from brand website under About this item/ Product details section.